Secondary Research on Marketing Ethics

Question: Explain Secondary Research on marketing ethics. Answer: The present assignment will cover different aspects towards organizing a proper research work, which includes the notion of ethics in marketing. The assignment is based on towards organizing a proper secondary analysis, which includes the notion of ethical marketing. The application of ethical marketing will conclude the overview of marketing ethics into marketing process (Smith, 2012). The exchange of goods and services in the overall marketing place by maintaining all the rules and regulations in a proper manner is known as maintain following the market ethics. There are certain parameters that need to be concluded in order to support the notion of marketing ethics, which are reflected in the following part of the study. The overall Marketing effectiveness which includes market ethics, market segmentation, marketing plans and proceedings, marketing administration, and market governance are the five factors, which affects the overall proceedings and all marketers needs to apply thes e ethical considerations in the overall process of the market (Smith and Murphy, 2012). References Smith, N. (2012).Marketing ethics. Los Angeles [u.a.]: SAGE. Smith, N. and Murphy, P. (2012).Marketing ethics. Los Angeles: SAGE.